http://www.SoYouWantAChange.com/optimize-3
When you write a document that is destined to boost your business goals, you'll need to stress BENEFITS, not features. Identify the underlying benefit that each feature of your product or service delivers, because that's what will incite your potential customer to buy.
This video about Benefits & Features is inspired by Clayton Makepeace, widely regarded as the world's "Highest-paid Copywriter" .
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Our mini-courses deliver essential education to transform your static website into a hard working sales & marketing tool.
If you want more explanation, downloads and resources, read the blog post that accompanies this video clip . http://www.soyouwantachange.com/write-wrap-content-lesson-4-of-8/
